Every small business owner has a story to tell—whether it's how they started out, why their product or service is unique, or why customers buy from them. Video ads are an authentic and engaging way to reach your customers and show them what makes your business unique through the power of sight, sound, and motion.
For business owners, creating a video ad to tell your story can be time-consuming, expensive, and challenging. Starting today,YouTube Director onsite is available in over 170 cities across the U.S. to help every business leverage YouTube's power and reach—over one billion users, which is almost one-third of all people on the internet.
We created YouTube Director onsite to shorten the time and cost it takes for businesses to advertise on YouTube. When you commit to spending at least $350 advertising on YouTube through Google AdWords, YouTube Director onsite will set you up with an expert to film and edit a 30-second professional YouTube video. This video service—which typically runs anywhere from about $1,000 to $5,000—is free. You’ll only pay to promote your video ad on YouTube.
Since we first launched YouTube Director onsite, we’ve produced many video ads for small businesses, saving each business countless hours of finding equipment, writing a script, and filming and editing the video. Aaron Cheney, the Marketing Director of Warmoth Guitar Products, started using YouTube Director onsite to reach new customers online. The video ad was a success with their target audience of guitar players on YouTube looking to repair or build a custom guitar. Aaron has seen a 13x return on ad spend and 130 percent increase in revenue from the video ad.
By running video ads on YouTube, you’ll reach potential customers when they watch or search for videos—and you’ll only pay when they engage with your video. With TrueView for action, our new direct response video ad format announced last week, you’ll be able to customize a call-to-action to drive the outcome that’s most important to your business, like leads or referrals.
Here’s how YouTube Director onsite works:
Plan.Tell your filmmaker about your business—they’ll help you write a script and plan your video.
Shoot.Your filmmaker will come to you to shoot your video. After, they'll edit the film and deliver the final cut in approximately 7-10 days.
Advertise.A Google advertising expert will help you set up your video ad so you can reach the right customers for your business.