For the fourth year, TED’s Ads Worth Spreading and YouTube are partnering to celebrate advertising that goes beyond a simple commercial message. Each year, TED speakers and stars from the advertising industry select 10 ads that tell a story and forge a connection with their audiences, prompting them to share that story with friends and family around the world.
This year, we’ve added a new component that focuses on identifying the ad submissions that are “spreading” on YouTube. We passed the nominees through our YouTube Ads Leaderboard algorithm to determine which of these ads have already caught on with the YouTube community.
See the Special Edition TED Ads Worth Spreading YouTube Ads Leaderboard here and the winning TED Ads Worth Spreading honorees here.
TED’s Ads Worth Spreading is a call to action for all of us who are in the profession of communicating ideas to elevate our game from creating messages that are memorable to those that are shareable.