We’re celebrating Africa Day and enjoying the power of African culture and music

Today we come together to celebrate Africa Day - the annual commemoration of the African Union - by inviting you to experience the power of African culture and music with YouTube Music and Google Arts & Culture. Through an array of virtual festivities, people across the continent and the diaspora are celebrating unity through our shared history and culture. We live in unprecedented times, and the past year has proven how online gatherings, music and culture can help us connect with loved ones and inspire people across borders.




Continue celebrating Africa Day with Google Arts & Culture and learn more about the continent's rich cultural heritage. Here are 12 ways to get you started:




1. Celebrate the best of African Music with YouTube
Tonight at 7PM CAT, we invite you to join our 2nd ‘Africa Day Concert’ in collaboration with MTV Base Africa and Idris Elba, who is also hosting the concert. It is a musical homage to Africa and the next global wave of artists and will stream globally exclusively on MTV Base Africa YouTube channel and broadcast across Africa on MTV Base (DStv Channel). Africa’s most celebrated superstars will introduce the next global wave of talent at this year’s event. This includes the iconic and legendary musician Angelique Kidjo, Congolese singer-songwriter Fally Ipupa and the legendary internationally renowned South African artist Yvonne Chaka Chaka amongst others. The concert will also shine a spotlight on some of the most dynamic emerging artists from all over Africa. This includes Rozzy Sokota (Sierra Leone), Ary (Angola) and Mohamed Ramadan (Egypt). As if that’s not enough, a jammed packed line-up of African and global superstars including Amina (Kenya), Azawi (Uganda), Blxckie (South Africa), Boris Kodjoe (USA), Ckay (Nigeria), Cleo Ice Queen (Zambia) Dr Bone (South Africa), Drizilik (Sierra Leone), Ehiz ( Nigeria), Emtee (South Africa), Fik Fameica (Uganda), Innoss’B (DRC), Jay Rox (Zambia), Kamo Mphela (South Africa), Lady Kuda (Zimbabwe), Locnville (South Africa), Mark Angel (Nigeria), Mr P (Nigeria), Ms Red (Zimbabwe), Nadia Mukami (Kenya), Nomalanga Shozi (South Africa), Pierre Emerick Aubameyang (Gabon), Shirazee (Benin), Slapdee (Zambia), Soraia Ramos (Cape Verde), Tendai “The Beast'' Mtawarira (South Africa), Tresor (South Africa), Wema (Tanzania), Will Packer (USA) and William last KRM (Botswana).

If you're up for extending the party after the concert, we invite you to listen to the YouTube Music Playlist and get to know Africa’s next wave of talent making their mark on the global stage.


2. Step inside Africa’s cultural institutions and explore their collections
There are thousands of iconic museums, galleries, and cultural sites in Africa, including Kenya's African Heritage House. Virtually visit 32 cultural institutions across the continent and read over 300 expert-curated stories on art, identity, music, fashion, food and more.
3. Be inspired by Africa's trailblazing women
Let the voices of women from the past and present inspire you. Meet a courageous freedom fighter, let Mama Nike ignite your creativity, learn about activist Winnie Mandela's bravery, take in the remarkable story of Queen Tiye and score a goal with a strong women's football team.


4. Which Kenyan superhero are you? 

Step back in time with 61 Kenyan heroes and discover how they fought for their communities’ land, freedom and spiritual well-being. Take the quiz to find out who your super alter-ego would be. 


Drawing on Afrofuturism, be inspired by artists from the diaspora and Osborne Macharia to create your own Afrofuturist world. Release your inner superpowers and let your imagination be your guide. 


Superheroes of Kenya, Shujaa Stories and National Museums of Kenya, 2020




5. Feel the buzz of Africa's most populous city 

Step inside Lagos, Nigeria's most populous city, with Èkó for Show, and let over 100 creatives inspire you. Start singing Afrobeat tunes with Reekado Banks, paint the lagoon with Victor Ehikamenor, meet the stars of Nollywood with Iké Udé and let Davido inspire your taste buds. 

Continue your journey to South Africa and feel the urban vibe with musicians Busiswa and Muzi. Let them take you on a personal city tour and learn how Durban and Johannesburg have impacted their lives. 

 

6. Place an African masterpiece in your home 

Search for your favorite African artist and click on the Art Projector feature to display their artwork in front of you. Start with paintings by Ali Omar Ermes, Ben Enwonwu, Mohammed Khadda, Nja Mahdaoui, Wangechi Mutu, William Kentridge and Wosene Worke Kosrof. 


Discover more about contemporary African art and its artists by visiting Jean Pigozzi’s Pocket Gallery in augmented reality. Can you spot the paintings by artist Chéri Samba and Esther Mahlangu

Pigozzi Collection Pocket Gallery



7. Feel the power of African literature 

Let poet Siphokazi Jonas' love letter to her home country inspire you, and learn more about what identity means to author Ngũgĩ wa Thiong’o. Celebrate Africa’s greatest stories by joining the #AfricaReads challenge with YouTube. Share a video of you reading a book by your favourite African author or watch how people across the continent came together to read Lọlá Shónẹ́yìn's novel 'The Secret Lives of Baba Segi’s Wives.' 


8. Crack the hieroglyphic code 

Still curious about words and languages? We challenge you to crack the hieroglyphic code from Ancient Egypt with the AI-powered tool Fabricius. You can also use emojis to create secret codes with friends. 

Fabricius: Learn, Play, and Work, Google Arts & Culture



9. Go on a wildlife adventure 

Africa is home to some of the world's most extraordinary wildlife and nature. Learn more about the importance of conservation with the last male northern white rhino or join a virtual game to meet Africa's big five: lion, leopard, rhino, elephant, and buffalo. 


Continue your adventure by taking in the beauty and majesty of Africa from the top. Virtually climb the Great Pyramid of Giza or learn more about Africa's spectacular mountains, including the Kilimanjaro, Mount Patti and the Table Mountain. 

Addo Elephant National Park, Eastern Cape, South Africa, South African Tourism



10. Join the movement to preserve Africa’s wonders

Climate change is impacting nature, historical sites and communities across the continent. Be inspired by the people of Kilwa Kisiwani in Tanzania, and learn how planting mangrove trees and using technology can help save historical ruins and communities.

Walking Towards the Main Door of Gereza Fort in Kilwa Kisiwani, CyArk, 2018



11. Turn your lens on Africa 

Join Africa's photographers in capturing and sharing culture in new ways. Be inspired by legendary photojournalist James Barnor, take a look back at 10 years of LagosPhoto Festival and learn how to turn the street into a runway with Stephen Tayo. 

Ibeji (brothers), Stephen Tayo, Homecoming, 2019




12. Explore Black history beyond the continent 

African culture has had a transformative impact on the world and keeps fueling creativity in the diaspora. Join rapper Nas in paying homage to the long tradition of black musicians and storytellers who inspire us to this day. Learn more about Black history and culture in the United States, the United Kingdom or explore 50 years of black creativity through the exhibition ‘Get Up, Stand Up Now.’ 

                                




Find out more on YouTube Music and with the Google Arts & Culture app on Android or iOS.




Alex Okosi, Managing Director of Emerging Markets in Europe, the Middle East and Africa






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