Read the optimized targeting and targeting expansion guides to understand the differences between optimized targeting and targeting expansion. Optimized targeting is not available for over-the-top line items, or line items that use fixed bidding.
There will be no structural changes to the existing
TargetingExpansionConfigobject in Display & Video 360 API
LineItemresources. Once optimized targeting replaces targeting expansion for your partner, these fields will be used to manage optimized targeting in the following manner:
targetingExpansionLevelfield will only support two possible values:
NO_EXPANSION: optimized targeting is off
LEAST_EXPANSION: optimized targeting is on
NO_EXPANSIONwill be the default value for the
targetingExpansionLevelfield and will be automatically assigned if you do not set the field
- If you set
targetingExpansionLevelto one of the following values, it will automatically be reset to
excludeFirstPartyAudiencewill continue to set whether first-party audiences should be excluded from targeting. This will now apply to optimized targeting instead of targeting expansion.
- If you turn on optimized targeting for an ineligible line item, the request will not return an error and the change will persist. However, you must update the line item to be eligible before it will use optimized targeting when serving.
- Optimized targeting will not automatically be turned on for eligible line items created or updated by the Display & Video 360 API.
excludeFirstPartyAudiencefields for existing line items will be set to
false, respectively, if one of the following applies:
- For all other line items, the
targetingExpansionLevelfield will be set to
excludeFirstPartyAudiencewill remain unchanged.
If you have questions regarding these changes or need help with these new features, please contact us using our support contact form.