Digital marketing is a growth machine for many businesses, and the Google Online Marketing Challenge (GOMC) enables us to share knowledge through hands-on experience with the e-marketers of tomorrow. By participating in the GOMC, students and academics get to work with real businesses and real budgets, and provide them with an opportunity to deliver tangible results.
Every year, as part of the annual Google Online Marketing Challenge, Google gives hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaigns. Over 18,000 students from more than 80 countries and territories participated in this year’s Challenge and the results are in!
I. AdWords Business Awards
The AdWords Business Awards recognize the GOMC teams that made an outstanding difference to their business partners via online marketing campaigns.
The global winning team comes from the Narsee Monjee Institute of Management Studies in India, under Professor Shilpa Sawant. The team of Saumil Tripathi, Shreeyash Dharmadhikari, Jainam Talsania, Jelam Bhatt and Agastya Sanjai worked with Devgad Alphonso Mango, a cooperative society of 700 farmers of the Devgad Taluka who sell the Devgad Alphonso Mango.
The Asia and Pacific winner comes from the Foundation for Liberal And Management Education, under Professor Sajith Narayanan in India. The team of Aashima Praveen, Rohit Tiwari, Vyom Shah, Drishti Hingorani, Khushbu Patel and Manan Gala worked with Vega Auto Accessories Private Limited, one of the leading manufacturers of helmets and biking accessories in India.
The Americas winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Morgan Mackenzie Moore, Lauren Crain, Dan Froehlich and Brea Zeise worked with the Calvert Marine Museum, a museum dedicated to the collection, preservation, research, and interpretation of the natural and maritime history of Southern Maryland.
The Europe winner comes from the University of Applied Sciences Würzburg-Schweinfurt in Germany, under Professor Mario Fischer. The team of Thomas Kraus, Dimitri Schneider, Ramil Schweizer and Kristoff Gras worked with LEDMarkt24.de, a retailer specializing in LED lighting and accessories.
The Middle East and Africa winner comes from the Bilkent University in Turkey, under Professor Timothy Kiessling. The team of Akif Karaismailoglu, Nur Betül Ozdemir, Hansa Kaya, Arda Akat and Nihal Tokluoglu worked with Very Cupcake, a family-owned, local bakery that is bringing cupcake culture to Turkey.
II. Google+ Social Media Marketing Awards
The Google+ Social Media Marketing Awards recognize the GOMC teams that made an outstanding difference to their non-profit partners by creating online marketing campaigns using AdWords and Google+.
This year's global winner comes from Kaunas University of Technology in Lithuania under Professor Elena Vitkauskaitė. The team of Egle Zalnerauskaite, Aiste Stanislaviciute, Giedre Labanauskaite, Vydmante Rastokaite and Ignas Radzius worked with Sveiko Stuburo Mokykla, a company that organizes specialized spinal exercise classes in small groups under the supervision of a physiotherapist, and also arranges seminars and exercises for companies.
The Americas winner comes from Fanshawe College in Canada, under Professor Liz Gray. The team of Shannon Cross, Emily Matlovich, Tess Bobbie and Nick Broadley worked with the London’s Children Museum, which aims to educate children ages 1 to 8 about the world through interactive play.
The Europe winner comes from Institut Polytechnique LaSalle Beauvais in France, under Professor Corinna Stocky. The team of Sidonie Vermont, Pascale Eigho, Laurie Marjolet and Vincent Bellido worked with La Chambreaux Confitures, a jam shop which invites lovers of taste and culture to discover the magic of its delicious jams.
The Asia and Pacific winner comes from PEC University of Technology - Chandigarh in India, under Professor Anju Singla. The team of Kirti Khade, Neha Gupta, Vaibahv Gupta, Jeevesh Sharma, Agam Kansal and Tanu Singla worked with Holidify, an online travel portal specializing in travel recommendations for India.
The Middle East and Africa winner comes from the Ladoke Akintola University of Technology in Nigeria, under Professor Olatunde Michael Oni. The team of Obitade Ayobami Samuel, Ajeigbe Solomon, Oluwaseun Majolagbe, Stephen Odesola, Kunle Akinlabi Akinkuade and Iyanuoluwa James Adegbaju worked with Jandus Radio, a company with a mobile app that allows you to listen to Nigerian radio and other African radio stations on your mobile device anywhere in the world.
III. AdWords Social Impact Awards
The AdWords Social Impact Awards recognize the GOMC teams that made an outstanding difference to their non-profit partners via online marketing campaigns.
1st Place is awarded to Shannon Cross, Emily Matlovich, Tess Bobbie and Nick Broadley, who were taught by Professor Liz Gray at Fanshawe College in Canada. The team partnered with London’s Children Museum, which aims to educate children ages 1 to 8 about the world through interactive play.
2nd Place is awarded to Morgan Mackenzie Moore, Lauren Crain, Dan Froehlich and Brea Zeise, who were taught by Professor Theresa B. Clarke at James Madison University in The United States. The team partnered with the Calvert Marine Museum, a museum dedicated to the collection, preservation, research, and interpretation of the natural and maritime history of Southern Maryland.
3rd Place is awarded to R Jason Griffin, Aigul Aubakirova, Neil Gustafson and Matt Avery, who were taught by Professor Steven Koch at The University of Houston in The United States. The team partnered with the River Oaks Chamber Orchestra, a forty-piece professional, nonprofit chamber orchestra in Houston, Texas.
2015 Team Results have been posted to the GOMC Past Challenges page.
A big congratulations to 2015 winners and a big thank you to all teams for participating in this year's Challenge.
To learn more about the Google Online Marketing Challenge and to pre-register for next year’s competition, please watch the GOMC video and visit our website: www.google.com/onlinechallenge