The 2014 World Cup: What a Difference 4 Years Makes

With the World Cup kicking off soon, Think with Google looked at some related search data and trends around this global event. We found that this year, there are more searches for the tournament than the Super Bowl, Olympics and Tour de France combined.

Armed with more and smarter devices, fans interact with the sport differently than they did four years ago—and brands have a chance to reach them in new ways. Read about the insights every marketer should know for the game on Think with Google.