Hundreds of thousands of people made their way to the Twin Cities this past Sunday to catch the action live. But for the millions of you that weren’t there in person, you haven’t missed the chance to watch and rewatch the Big Game’s always-entertaining slate of ads on YouTube.
On YouTube, fans engage with the Big Game well before the kickoff and long after the last touchdown. We saw over a 16 percent increase in viewership of ads on YouTube this year, with viewership on Living Room devices increasing by 52 percent.1 In fact, one in every eight ads on YouTube watched on Sunday were watched on Living Room devices.2
For the 11th year, fans turned to YouTube AdBlitz to watch, cheer, and share their favorite ads. This year, we expanded AdBlitz to include even more content beyond ads for fans to enjoy -- like top football content, custom creator videos from ThreadBanger, Wong Fu Productions, devinsupertramp, and more.
The cheers and in-hub views of the ads in AdBlitz have now been counted, and … drumroll … it’s time to reveal the three ads that came out on top. The battle for these top spots was fierce this year with 80+ brands participating in AdBlitz, and more fans visiting the site than ever. In fact, in just two days, AdBlitz site traffic this year exceeded total AdBlitz traffic during the entire Big Game week last year.
The AdBlitz 2018 fan favorites are: Amazon Alexa, Bud Light, and Groupon!
Amazon’s Big Game ad takes the top spot. In this hilarious ad, Alexa loses her voice and counts on a star-studded team including Cardi B and Gordon Ramsay to come to her rescue.
Bud Light’s “The Bud Knight” came in second among AdBlitz fans, bringing their well-known Dilly Dilly creative to the Big Game with the introduction of the “Bud Knight.”
In third, Groupon and Tiffany Haddish join forces to let you know that every time you use Groupon in your neighborhood, you’re supporting local businesses.
The Big Game may be over, but you can visit YouTube AdBlitz at any time to watch and rewatch all the top videos from this year’s event. After you’ve watched the ads, test your knowledge of the Big Game's most popular spots and YouTube trends with Deja:View trivia. Play now!
Meredith Bailey, YouTube Product Marketing Manager, recently watched "Pink Belts Out the National Anthem! | Super Bowl LII NFL Pregame.”
1 YouTube Internal Data, U.S., February, 2018
2 YouTube Internal Data, U.S., February, 2018