Talking small business innovation in Bondi

It’s not every day you get to show the Prime Minister inside your business without taking a step, but Double Bay bridal store Savvy Brides had the opportunity to do just that at an event in Bondi on Friday.

Using Google Indoor street view for business photography, owner Mandy Daddia from Savvy Brides was able to take the PM on a virtual tour through her store.

Last week's small business roadshow event at the North Bondi Surf Life Saving Club, hosted by Google, the Australian Chamber of Commerce and Industry and NSW Business Chamber, was part of a series of events happening around Australia to help small businesses to use the internet to prosper and grow.

More than 150 local businesses came to hear how technology can help their business and to try out online tools.

They also had the bonus of speaking to the Prime Minister, and local Member for Wentworth, the Hon Malcolm Turnbull MP.

The Prime Minister spoke about the importance of small business as drivers of growth in the Australian economy and outlined the opportunities new technologies present for businesses across Australia.

He met local juice business Parker’s Organic; custom stationery gurus Candlebark Creations; and food delivery service Marley Spoon, and heard how each of them used the internet to supercharge their business growth.

Google’s Karim Temsamani highlighted the largely untapped potential of the internet for small business. Research shows that small businesses could unlock almost $50 billion over the next 10 years by making better use of the internet and digital technologies.

Savvy Brides is a great example of this - about 80 per cent of their business now comes through online advertising. As a result, Mandy has been able to open her shop an extra day each week and employed two more staff!

We know it can be daunting taking the first step to get your business online, which is why we offered training and advice from Google experts and small business digital champions.

If you'd like to learn more about boosting your business online, check out the free training at hundreds of locations across Australia - you can find an event near you and reserve your seat today.

Who knows, maybe the PM will be checking out the inside of your business sometime soon!