Today we're announcing the general availability of Structured Data Files (SDF) v4 in the DoubleClick Bid Manager API. Highlights of this release include support for:
- Bid Multipliers
- TrueView bumper ads
- Enhanced YouTube tracking
- Exchange Targeting settings inheritance
Details of these features and all other changes can be found in the release notes.
All SDF users are encouraged to begin requesting v4 files to take advantage of these new features. To do so, simply pass
4as the value of
Sdf.download. For users with workflows that are dependent on older SDF formats, details of the file format changes between versions can be found in the release notes.