IBM Digital Analytics is an enterprise class cloud based digital analytics platform and it collects and analyzes customer’s digital journey including data about conversion events on your site, such as cart additions, abandonments, bounces...etc. DoubleClick Search regularly pulls in the data and uses it to attribute visits & conversions to keywords and populate IBM Digital Analytics reporting columns. In DoubleClick Search you can access the columns via online reports, downloaded reports, and the reporting API. You can also take advantage of the ability to create formula columns and executive reporting charts that incorporate IBM Digital Analytics data.
If you’re interested in getting started, please share your IBM Digital Analytics client ID, DDX API auth token, username, timezone & currency with your DoubleClick Search support contact or [email protected]. They’ll give you a heads up when your DoubleClick Search advertiser and IBM Digital Analytics account have been successfully linked.