App Update Checklist
It’s good practice to update your app as often as your schedule permits – aim for once a month at the very least. Once your update is released, remember to describe what’s new in your app.
You can find more tips to grow and retain your users by reading App Best Practices series.
Posted by Amelia Walkley
Marketing Communication Specialist, AdMob
1 Source: Mobile User Acquisition: How the most successful developers get better users for less money, VentureBeat, 20142 Source: AdMob & Parks Associates Research, 2014