Posts on Google: Now staying in the know is as easy as searching

Trillions of Searches take place on Google each year, and many of them are related to the topics you care about — whether you’re looking for the scores from the sports team you root for, or information about a new movie from your favorite actress. Last year, we began experimenting in India with fresh content from your favorite cricketers, posted directly on Search by the players themselves. And beginning today, we’re taking a step further in bringing you timely updates from all types of well-known people and organizations in India, direct from the source and right on Search.

So now, when you search for the Indian Super League or Tiger Zinda Hai, you’ll see verified updates directly from them, right in the collection of cards you see in a search result (the Knowledge Panel.) In addition to the description, news articles, tweets and links you’re used to seeing in Google Search, you’ll now also see images, videos, GIFs, events, polls posted directly by the person or organization you’re searching for. Looking for the latest movie review by Anupama Chopra? Or curious what MS Dhoni is up to lately? Look no further than their most recent posts on Search: from Tarla Dalal to Bigg Boss, and from Shraddha Kapoor to Chetan Bhagat, staying in the know about your favourite celebrities, shows and movies is simply a Search query away.

We’re just getting started with this feature, but going forward you can now expect to find updates from your favorite celebrities, brands and organizations. Starting today, those with a presence on Search in entertainment, sports, and culture can get verified and start posting!

Posted by Lauren Clark, Product Manager, Search, and Manan Singhi, Strategic Partner Development Manager, Search