We're excited to announce the launch of three powerful new features for Performance Max campaigns within the Google Ads API. These updates will give you greater control and flexibility over your Performance Max campaigns, allowing for even more precise targeting and optimization. Available today across all supported versions of the Google Ads API, these features empower developers and advertisers to refine their Performance Max strategies.
Introducing new targeting capabilities
1. Device targeting
With the introduction of device targeting, you now have the ability to specify at the campaign level where your Performance Max ads will appear. This feature provides a new layer of control, enabling you to optimize your campaign reach across various platforms. To set up device targeting, add a DeviceInfo criterion to your Performance Max campaign.
2. Negative keyword lists
To help prevent your ads from showing for irrelevant searches, we're introducing support for negative keyword lists at the campaign level on Performance Max campaigns. This highly requested feature allows you to upload and apply lists of keywords that you want to exclude, ensuring your ads are displayed to the most relevant audience. Attach a NegativeKeywordListInfo criterion to your PMax campaign to enable this targeting feature.
3. Age range exclusions
We're also adding the capability to exclude specific age ranges from your Performance Max campaigns. This allows for more granular audience targeting, which helps you comply with age-related advertising regulations and focus your spend on the most appropriate demographics for your products or services. To set up an age range exclusion, add an AgeRangeInfo as a negative criterion on your PMax campaign.
How to get started
These new features are available starting today on all supported versions of the Google Ads API. For detailed documentation on how to implement these new targeting options in your Performance Max campaigns, refer to our developer guides.
We're committed to continually enhancing the Google Ads API to provide you with the tools you need to succeed. We encourage you to explore these new features and incorporate them into your Performance Max strategies to achieve even better results.
- Sarah Pollack, Google Ads API Team
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