Throughout the summer, fans are looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. Did you know that 1/3 of followers used more than one screen to follow the 2012 Olympic games?
With this in mind, think about whether your content is mobile-optimized and easily accessible for your users in the moments that matter. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, it’s easy for them to feel frustrated with the poor user experience. On the other hand, If the users are delighted with the content and their first visit to your site is a positive one, they’re more likely to share your content and come back again.
If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Finally don't forget these 4 important tips to maximize your earnings with AdSense:
- Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
- Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a small portion of the ad unit just above the fold (ATF).
- Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
- Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
Is your site mobile ready for the summer?
Download the #AdSenseGuide to Mobile Web Success to learn more. Are you new to AdSense? If so, sign up now and turn your passion into profit.
Posted by Barbara Sarti, AdSense Account Associate
 Google internal data