Today we’re announcing three unversioned changes to the Display & Video 360 API and Structured Data Files that will take effect in October 2026 and may impact your existing integrations.
These changes will take place on the following dates and have been fully detailed on our Announced Deprecations page:
Starting October 1, 2026:
- You will no longer be able to exclude specific digital content labels using targeting, impacting available
TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSIONtargeting options in the Display & Video 360 API and valid values for theDigital Content Labels - Excludecolumn in Line Item Structured Data Files. - You will no longer be able to exclude the majority of sensitive categories using targeting, impacting available
TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSIONtargeting options in the Display & Video 360 API and valid values for theBrand Safety Sensitivity SettingandBrand Safety Custom Settingscolumns in Line Item Structured Data Files.
Starting October 12, 2026:
- You will be required to provide a business name and logo when you create or update YouTube responsive ads if default values are not already assigned to the parent advertiser, impacting the upload of Ad Structured Data Files.
If you believe these changes will impact your integration, follow the recommended actions in the change description.
If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.
- Trevor Mulchay, Display & Video 360 API Team