New Google Analytics Premium Feature: Unsampled Reports in the Management API

Today, we are adding Unsampled Reports to the Google Analytics Management API for Google Analytics Premium customers. 

Accurate analysis when you’re not online
Enterprise analytics users need to execute complicated, ad hoc reports and download them into their own systems. The Unsampled Reports feature provides accurate analysis of large unsampled data sets. 

Easily integrate data
This enhancement to our Management API offers a new way to access unsampled data, so you’re free to spend more time on other strategic areas of your business. It also increases the integrity of the data in your internal systems and provides the flexibility to access your data in a way that best fits your business needs. For example, you can integrate the API into your Business Intelligence (BI) system to retrieve unsampled data, and to provide accurate metrics that support your critical business decisions.  

How it works
When you create an Unsampled Report using the API, it is processed in an offline manner. The completed reports are available through the API and under the Customization tab in the Unsampled Reports section. You can define whether you would like the report to be saved in Google Drive or in Google Cloud Storage. Read the Unsampled Reports API documentation for more details.

Posted by Yaniv Yaakubovich, Product Manager, Google Analytics Premium