Over one billion fans come to YouTube each month to connect with their favourite artists and discover new music. And now, we’re making it easy for Aussies to go from experiencing music online to seeing live performances through partnerships with Ticketmaster and Eventbrite.
Starting today, Australian fans watching videos from Official Artists Channels will see ticket listings for live music performances throughout Australia. With one easy click on the “Tickets” button, they’ll be able to purchase directly from ticketing partners such as Ticketmaster or Eventbrite, and more partners in the future. Australia is one of the first countries to have this feature outside of North America.
Live events continue to be a major source of revenue for artists, so we want to help artists keep fans updated on their upcoming shows and sell more tickets to live performances. YouTube’s global audience also lets artists find new fans, with 24% of Millennials and 33% of teens claiming they discover live music events through the platform, according to a Nielsen report from 2018.
The new feature aims to connect fans with not only the global artists they love, but also will give them a chance to discover more intimate events with breakthrough Aussie talent like Tash Sultana, Rüfüs Du Sol, Alison Wonderland, The Jungle Giants, Lime Cordiale or the Teskey Brothers.
YouTube is the space where many Australian artists first built their online platform. We’re excited to continue furthering the power of video discovery on YouTube by bringing those artists and fans closer together through live shows.
Posted by Ruuben van den Heuvel, Head of Music Content Partnerships (South East Asia, AU/NZ), YouTube.