Following the release of AdWords API v201506, we've added a few additional features that are available immediately:
- Android App ‘first open’ conversion tracking. Recently available in AdWords, this new conversion tracking solution measures when a user first opens an app after clicking on an ad and completing an Android app install. Check out the new FIRST_OPEN conversion type in the AppConversion tracker that also supports Postback URLs for Android.
- A new report specific to final URLs: FINAL_URL_REPORT. The report replaces the deprecated DESTINATION_URL_REPORT and provides statistics aggregated at the final URL level.