Making it easier to deliver compelling experiences across screens
We’ve explained how Programmatic Guaranteed in DoubleClick Bid Manager and Native Ads in DoubleClick for Publishers help ensure your brand shows up in the right place and context. But once you’re present, you have to show a relevant, engaging message to each viewer. Today, we’re excited to launch three new mobile video formats for DoubleClick and a new Creative Preview App, to make it easier to deliver compelling experiences across screens.
Bring interactive video to mobile devices: Video Cue Points component in Google Web Designer
The Video Cue Points component, now available for download, allows developers to build an interactive video ad that looks and feels like VPAID, except that the video runs directly within the display ad on mobile devices. Interactive HTML5 banners with video might take 2-3 weeks of developer time to hand code, but with Google Web Designer and our Video Cue Points component, it can take as little as 3-4 hours.
“Teaser Reels” mobile video component in DoubleClick Studio
With Teaser Reels, you can easily create an HTML5 display ad with an autoplay video teaser. Imagine an interstitial between game levels or directly within mobile web content - a user sees the teaser video automatically and then can click to play the entire video on their device. This will be launching in mid-July, so check back on our help center for more details. (Studio login required)
New mobile in-app templates in Google Web Designer
Our mobile starter templates make it easy to create rich in-app experiences, such as this expandable HTML5 video unit, built by the creative agency Think Jam to promote the release of Warner Brother’s Hobbit film. Learn more about Google Web Designer templates here.
The new Creative Preview App
Once you've built ads specifically designed for mobile, you'll want to preview them across device types to ensure the user experience is positive in every environment and size. We’ve launched the Creative Preview App, now available for Google Play and coming soon to iOS, which allows you to push mobile ads from DoubleClick Studio directly to your mobile device. Now you can preview and test mobile ads in an actual mobile environment. You can also test the exits in your ads to see reporting metrics come through in the DoubleClick Studio output console on your desktop.
We’re working to make the process of building rich, engaging ads for every environment more seamless for brands and agencies, from creative authoring through to delivering the right ad to the right customer at the right time.
Posted by Karin Hennessy, Product Manager, DoubleClick Creative Solutions