We know that Australian small businesses are pressed for time - that’s why we launched Smart campaigns, a new Google Ads tool to help businesses create ads in minutes, connect with relevant customers, and get back to what they want to be doing — running their business. This new tool helps businesses do more within their budget, connect with customers in different languages, create multiple ads, and bring people to the most relevant pages on their website.

Get the results you care about 
Nine in ten Australian small business owners who advertise online want customers to call, visit a store, or make a purchase. Google Ads helps to connect businesses with people who are looking for a service or product that their business offers and helps businesses to get results.

Simone Kingston and Margaret Hennessey, owners of DOGUE in Bondi Junction, NSW, started using Google Ads to promote their dog grooming and playtime services. Smart campaigns helped them to connect with the community of dog lovers around their shop, driving calls from ads and ultimately getting people into the store.



Margaret said: “with Google Ads we can easily track the results just by the number of customers who call us or come in to our store”. Check out Simone and Margaret’s story.

Your results are at your fingertips 
70 per cent of Australian small businesses that advertise wish there was an easier way to track the impact of their marketing efforts. With Smart campaigns, businesses can check the dashboard anytime and see how a campaign is working.

And this is just the beginning
Smart campaigns is our latest effort to help small business owners succeed and get the results they want from their ads. Want to learn more about getting your business online? Visit The Digital Garage, our digital skills hub for small businesses.

Posted by Richard Flanagan, Head of Business Marketing, Google Australia