Happy 15th Birthday, AdWords!

AdWords arrived in October 2000 to connect businesses, large and small, with consumers who were rapidly turning their attention online: Google Launches Self-Service Advertising Program.

In the last 15 years, we’ve witnessed tremendous shifts in consumer behavior and advances in technology. Along the way, Google has innovated to bring consumers more immediate, relevant answers in the moments that matter. AdWords started out as an advertising tool for the desktop world that’s transformed through the years with new formats and capabilities. It’s improved to enable businesses to thrive in a world where the smartphone has become consumers’ constant companion — to provide directions, suggestions for new apps to install, and more.

Come take a walk with us down memory lane.

Source: Inside AdWords