What if, as you browsed the web, you were able to quickly identify content that was directly relevant to you, your business, or your passion? That’s one of the ideas behind top-level domains (TLDs). Earlier this year at I/O, we talked about Google’s portfolio of TLDs that will be coming online over the next few years and how we’re investing in this space to develop cool things for the future of the web. A TLD helps you understand what a webpage is all about, like how you can tell that .edu domains are likely to be educational institutions. Today, we’re excited to announce our first new top-level domain in the United States: .SOY.


Built with the US Hispanic audience in mind (53 million strong and growing), .SOY means “I am” in Spanish and opens up a new place on the web for everyone to celebrate Hispanic culture - regardless of country of origin or language preference.

.SOY is a space for this influential community to create, discover and connect with culturally relevant content and ideas online. It’s a place where you can build a website for your growing small business or new business venture, or share your passion with the world. When you visit a site that ends in .SOY, you’ll know it was created with a Latino audience in mind.

To help jump start this new comunidad, we’ve partnered with several Hispanic organizations and small businesses, including the Hispanic Heritage Foundation. In addition, we’ve built HolaGoogle.soy, a place where Latinos can explore our products and be inspired by people doing really cool stuff.

Hispanic Heritage Foundation ELLA Institute LATISM Webs

Starfish*Global Republica Pix-l Graphx Queen of Tacos

The .SOY story is just getting started, and we’re excited to see where la comunidad takes it from here. To learn more about .SOY and claim your domain, visit www.iam.soy.

Posted by Jordyn Buchanan, gTLD Team