Alright bookworms, it's Back-to-School time. That means new teachers, new friends, new shoes -- and for digital marketers, new seasonal promotions.
Back-to-school searches have jumped 45% since last year, and many shoppers report that online research will have a notable impact on their in-store purchase decisions. So as a digital marketer, how do you work faster, act smarter, and make better decisions across channels -- all before that recess bell rings?
In a recent report, 75% of organizations believe an integrated platform could meet all of their marketing needs. To help make your digital marketing campaigns look as good as that meticulously-planned “first day” outfit, every day this week we’ll be sharing a few fun and educational flashcards around need-to-know stats, tips, and tricks from DoubleClick.
So sharpen those pencils, crack open that notebook, and let’s get started! Here's today's flashcard:
Integrated and real-time technologies can help you race to the top of the class -- and the results page. Using smart, fast, and unified tools that act from up-to-the-minute conversion data, iProspect exceeded their luxury retail client’s expectations by more than tripling revenue on the first day of their promotion, while decreasing cost per clicks (CPCs) by over 60% year over year. Ready to study up on how? Check out the full notes here.
Tune in tomorrow for our next flashcard on how integrated platforms can help you make the grade this school year, and beyond!