This is day 5 of the “Going Back to School with DoubleClick” series. Ready for a quick review? Check out our past flashcards: day 1, day 2, day 3, day 4
Like Kia, you can get top marks on your “report” card with better measurement across channels using a unified digital marketing platform. Kia wanted a better way to understand and optimize their marketing investment to address fast-changing consumer behaviors; to do so, they adopted DoubleClick to simplify and more accurately measure the impact of their digital marketing across channels. The result? DoubleClick attribution tools helped Kia improve their cost per acquisition (CPA) by 30%. Take a peek to learn more here.
Now, go on and ace that final exam! For more information on DoubleClick Digital Marketing, stay tuned to the DoubleClick blog, sign up for our newsletter,, or follow us on Twitter and Google+.