This is day 3 of “Going Back to School with DoubleClick” series. Ready for a quick review? Check out our past flashcards: day 1, day 2
Sometimes it’s about working smarter, not harder. As shown in a Boston Consulting Group (BCG) study, “Cutting Complexity, Adding Value”, campaign teams spend on average only 1 day in 5 on ‘value-creation’ activities, with 80% of their time spent on low-value activities such as trafficking. By adopting a unified ad technology, organizations can improve productivity by up to 33% across the campaign lifecycle. Skip study hall and learn how to save time with digital platforms; check out the cheat sheet here.
Tune in tomorrow for our next flashcard on how integrated platforms can help you make the grade this school year, and beyond!