This is day 2 of the “Going Back to School with DoubleClick” series. Ready for a quick review? Check out our day 1 flashcard here.
Double-majoring in search and display? Unified advertising platforms can help you get that competitive edge. For VivaKi, an integrated platform provided the team with new ways to drive results across their digital marketing channels. By incorporating their paid search signals into their display activity using DoubleClick display remarketing from search ads, VivaKi aced the performance test with a 60%+ improvement in CPA across their travel and auto advertisers. Want to brush up on how they did it? Check out the full report here.
Tune in tomorrow for our next flashcard on how integrated platforms can help you make the grade this school year, and beyond!