Find similar customersSimilar audiences helps you find people who share similar interests with your best customers, right when they’re searching for products and services like yours. This makes it easy for you to expand your reach by connecting you with more people who want what you have to offer.
Imagine you’re marketing a hotel in Hawaii using RLSA, and you want to connect with summer travelers. The people in your “Recent Converters” list might be searching for things like ‘flights to Maui,’ ‘scuba classes,’ and ‘flip-flop sandals.’ Powered by Google’s machine learning, similar audiences uses these search trends to help you find people who are looking for the same things as your existing customers, even if they’re not on your remarketing lists.
By connecting you with more qualified customers, similar audiences can help unlock new opportunities to grow your business. For example, you may discover generic terms work better with a similar audience applied to them. You can also use it as a bid modifier to be more competitive in a crowded auction, tailoring your bids to reach people who are more likely to buy.
Fiat Chrysler Automobiles, a leading global auto company, used similar audiences for Search to increase conversions by 22%.
John Deere, a leader in farming machinery, used similar audiences for Search to drive a 300% increase in clickthrough rate.
And video game retailer GameStop used similar audiences for Shopping to find customers who were 30% more likely to buy.
You’ll now see Search list size estimates for your similar audiences, letting you know how many people they can reach. These audiences can be applied to both your Search and Shopping campaigns. Learn more about similar audiences.
Customer Match available for Shopping campaignsStart connecting with your most valuable customers as they shop on Google.com with Customer Match for Shopping campaigns, rolling out globally. By using your email lists, Customer Match makes it easy for you to focus Shopping campaigns on your high-value customers–like previous purchasers, newsletter subscribers, rewards members and in-store shoppers.
Let’s say that you manage marketing for an online apparel retailer, and you’re interested in connecting with your rewards members. To make it easy for you to reach these customers when they’re shopping, you can now use your “Rewards Members” customer email list to show them relevant Shopping ads featuring your latest spring styles.
ULTA Beauty, a premier beauty retailer, used Customer Match for Shopping to improve engagement with online shoppers.
Posted by Cedric Dupont, Group Product Manager, AdWords