feedLabel
field. We’ve made additional changes to help you integrate feedLabel
. Here are our previous announcements: - Country targeting update for products in Content API for Shopping and Google Ads API.
- Feed label replaces target country in Content API for Shopping.
- Country targeting in Shopping Ads campaigns is changing in August 2022.
Merchant Center & Content API
As of November 8th, 2022 we’ve added the ability to manage
feedLabel
for datafeeds
. The feedLabel
field is now available in the following resources: products
datafeeds
DatafeedStatus
datafeedtarget
. This applies when you use feedLabel
instead of country
in the datafeedtarget
configuration.We’ve also added the
targetCountries
field for datafeeds
, so you can configure targeting for datafeeds
directly. You can still configure targeting outside the feed, for example, by setting the shipping
attribute of the products
resource.Note: You can’t manage Primary and Supplemental API feeds with the
datafeeds
service. You need to use the Merchant Center UI.Behavior changes
Here’s a clarification of new API behavior for
feedLabel
:Insert and update
You can now call
Products.insert
and Products.update
with a feedLabel
set to any valid string, for example “WINTERPRODUCTS
”.You can now use
feedLabel
without setting targetCountry
during insertion and updates. Errors that used to warn of this requirement have been removed.If you use both
feedLabel
and targetCountry
in these calls, their values must be the same.See Use feed labels to advertise products from specific feeds for the definition of a valid string for
feedLabel
.Targeting
If you don’t use
targetCountry
for products
, you must either set the shipping
attribute of the products
resource, or use the targetCountries
field for the datafeeds
resource to ensure your products target the chosen countries.Opt out of receiving products and datafeeds without a country
If you’re concerned your codebase cannot handle products and datafeeds without a country, and you want to opt out of receiving them via the Content API for Shopping, fill out the following form: Feed label replaces target country in the Content API for Shopping - temporary exemption.
When you’re ready to support
feedLabel
, you can opt back in to receiving these offers.If you have any questions about this change, please visit the Content API for Shopping forum.