Engage your mobile audience with these best practices

74% of people say that when a site is mobile-friendly, they're more likely to return to that site in the future, according to a Think With Google study.

If that's not enough to encourage you to build up your mobile audience, consider this: 52% of users in the same study said that a bad mobile experience made them less likely to engage with a company.

Designing a mobile-friendly site is important, and so is creating the best mobile user experience. That includes ads: if you want to make the most of every opportunity to earn, your ads should be designed for mobile, too.

Download The AdSense Guide to Mobile Web Success to learn practical ways to engage and delight your mobile audience. Get tips on how to:
  • Potentially boost mobile ad revenue with the best ad placements
  • Choose the right mobile ad formats for your site
  • Send push notifications to your audience just like an installed native app
  • Help your audience jump back into your content with just a single tap
What’s your favorite way to engage your mobile audience?  We’d love to hear from you in the comments or on Twitter.

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Posted by Jay Castro
Audience Development Specialist

Source: Inside AdSense