We are delighted to announce the introduction of additional Metrics and Dimensions which are now available through the reports resource; the API now returns most of the fields that the UI Query tool makes available.
The Metrics and Dimensions reference page now includes the UI field names to help make conversions simpler.
The Metrics and Dimensions reference page now includes the UI field names to help make conversions simpler.
| New Dimensions | New Metrics |
|---|---|
AD_LOCATION | ACTIVE_VIEW_ELIGIBLE_COUNT |
ADVERTISER_DOMAIN | ACTIVE_VIEW_MEASURABLE_COUNT |
AGENCY_NAME | ACTIVE_VIEW_MEASURABLE_RATIO |
BRAND_NAME | ACTIVE_VIEW_VIEWABLE_COUNT |
CREATIVE_SIZE | ACTIVE_VIEW_VIEWABLE_RATIO |
DEAL_ID | ACTIVE_VIEW_VIEWABLE_TIME |
DEAL_NAME | AD_IMPRESSIONS |
DFP_AD_UNIT_ID | AD_IMPRESSIONS_RPM |
DFP_AD_UNITS | DEALS_AD_REQUESTS |
DFP_REQUEST_SOURCE | DEALS_BID_RESPONSES |
INVENTORY_OWNERSHIP | DEALS_MATCH_RATE |
INVENTORY_PARTNER_NAME | DEALS_MATCHED_REQUESTS |
MOBILE_APP_NAME | LIFT_RATE |
MOBILE_CARRIER_NAME | VIDEO_AD_ABANDONMENT_RATIO |
MOBILE_DEVICE_NAME | VIDEO_AD_DROPOFF_RATIO |
MOBILE_INVENTORY_TYPE | VIDEO_AD_QUARTILE_ONE |
MOBILE_OS_VERSION | VIDEO_AD_QUARTILE_THREE |
MOBILE_USER_BANDWIDTH | VIDEO_AD_SKIPPABLE_SKIP_RATIO |
VIDEO_AD_DURATION | VIDEO_AD_SKIPPABLE_VIEWS |
VIDEO_AD_DURATION_RAW | VIDEO_AD_SKIPPABLE_VTR |
VIDEO_AD_FORMAT |