Leadcategory in the AdWords API. The Google Ads API
ConversionActionCategoryis not affected. This is a follow-on to the conversion category changes and expanded conversion categories announced in September 2020, which provided a finer grained categorization of conversions.
We are making this change because we are seeing some advertisers change their new category conversion types back to
Leadcategory through the AdWords API, resulting in ambiguity since multiple new categories map to this old category. The following table summarizes how the AdWords API will respond to mutates that set the conversion category to
|Existing Category||AdWords API READs (Existing behavior)||AdWords API Mutate to LEAD Response|
|“Old” category||“Old” category||ERROR|
|“New” lead category||Lead||OK|
|“New” non-lead category||“Old” category||ERROR|
Since the AdWords API does not support all the new conversion categories, reading in a new fine grained
Leadconversion category will be mapped to
Leadupon read, but will continue to be persisted as the finer grained new category. If read through the Google Ads UI or Google Ads API, the new conversion category will be accurately retrieved.
As a recap from our September 2020 announcement, here is the mapping of new conversion category types to existing AdWords API
|New Conversion Category||Mapping to ConversionTracker.Category|
|Add to cart||LEAD|
|Phone call lead||LEAD|
|Submit lead form||LEAD|
If you have any questions or need additional help, contact us via the forum.