2014: IAB’s “Open Letter to Marketers” advocated for the universal adoption of HTML5. “Programmatic” became the ANA’s marketing word of the year. The MRC lifted its advisory on transacting on viewability.
These are just some of the moments that moved our industry forward in 2014. “Digital Advertising in 2014: An Industry in Motion” recaps the ideas we congregated around as an industry, the technology we evolved to realize them, and the impact we saw from executing on them. Together with you, we:
- Told stories through big, beautiful canvases everywhere
- Evolved media buying
- Measured what matters with new metrics
- Made digital easier for all of us
Get DoubleClick’s full 2014 recap here.