CPG Blog 2013-01-11 17:19:00

Introducing Zavers by Google — helping retailers and manufacturers deliver relevant coupons to shoppers

Today we’re excited to introduce Zavers by Google—a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates. So dog owners don’t get cat food coupons and parents of teenagers don’t get diaper coupons.

Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers access to an extensive network of manufacturer coupons, opening up new retail revenue streams.

With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual. Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers—no scanning or sorting necessary. Manufacturers only pay when a product is moved off the shelf.

Zavers by Google is growing fast. This month we are thrilled to welcome New York’s Original Grocer, D’Agostino, as the latest partner in our retail network. In the coming months, we will be announcing partnerships with a number of other major retailers.

Retailers and manufacturers can see first-hand how Zavers works by visiting our demonstration booth at the annual NRF Convention & Expo, January 14-15 (booth #2281).

If you are a U.S.-based retailer or packaged goods manufacturer, let us show you how Zavers by Google can help. To get started, please contact our sales team at g.co/contact-zavers or visit our website at google.com/zavers.

Posted by Spencer Spinnell, Director, Emerging Platforms, Google Commerce

Source: CPG Blog