Counting down to bounce-down

As footy fans count down to the AFL Grand Final this weekend, we need no reminding of the way football captures the imagination of Australians, right across the country.

Google searches for the AFL Grand Final increased more than 15 times in the past week, peaking just after the game last Saturday, and there was a huge spike in queries about the Brownlow Medal on Monday night.

While footy appeals to people of all ages, some of the most passionate fans are of the junior variety. Kids love watching and learning about football almost as much as they love playing it. That’s why the AFL has partnered with YouTube to create a new AFL Bounce channel, with a raft of new and original content for the next generation of players and fans.

AFL Bounce on YouTube is a mash-up of all things footy. The channel features collaborations with AFL stars, along with well-known characters like Cookie Monster and leading YouTube Kids creators like Oddbods and the best trick-shots from Un-Bouncelievable.

"AFL Bounce is about reaching kids and helping them connect with the stories, heroes and passion of the game in ways that are meaningful to them,” Kylie Robertson, AFL Kids Market Development and Innovation Lead said.

The AFL Bounce channel is available on YouTube and through the YouTube Kids app. Fans in Melbourne this week can experience AFL Bounce at the interactive Kids Zone, part of the Foxtel Footy Festival in Yarra Park outside the MCG until Saturday 1 October.