Real Madrid is one of the world’s great athletic clubs. In addition to winning football and basketball championships, it is keen to promote sportsmanship, on and off the field. We worked with the club’s foundation to run a competition called "First Prize for the Promotion of Internet Values.”

More than 4,000 children from the Real Madrid Sport School competed, producing essays and videos promoting the values of sportsmanship for the Internet.

Contest winners meet Real Madrid basketball star Tremmel Darden

Like Real Madrid, we believe technology and sport offer powerful tools for personal development. When you play sport or surf the Internet, you aim to have fun and learn. As in sports, the Net bans violence towards others. When you play sports, you are obliged to help all who are injured or have a disability. On the Internet, too, you need to help others .

Fair play is important, off and online. If you insult an opponent on the field, the referee would expel you. When you play a team you wear a uniform with a number and name. On the Internet you have to act the same without impersonating others or lying about your identity.

Real Madrid basketball star Tremmel Darden and Enrique Sánchez, Vice President of Real Madrid Foundation, chaired the award ceremony. Six children from eight to 13 years old received prizes for their presentations, which included videos, powerpoints and drawings, all promoting Internet sportsmanship. For prizes, they received Android Nexus tablets and Real Madrid’s shirts signed by players, including football superstars Cristiano Ronaldo and Iker Casillas.

Posted by Francisco Ruiz Anton, Public Policy Manager, Madrid