Bringing Shopping Ads to New Zealand – connecting shoppers and retailers online

As thousands of New Zealand students returned to school this month, here’s a stat that might not surprise some mums and dads out there: New Zealand searches for “backpack” have grown by 21% since this time last year. But it’s not just backpacks, searches for the latest fashion, tech and school supplies are surging. Maybe you are searching online today for the perfect Valentine’s Day gift? More than half (56%) of Kiwis use the Internet to compare products, prices or features to help make purchase decisions.

We know that this type of research can take time, so we want to help streamline the process for Kiwi shoppers. Today we’re rolling out Shopping Ads - image based ads that help shoppers find the products they're searching for and quickly connect with the merchants who sell those products - in New Zealand. You'll now see them alongside your Google Search results.

So if you’re searching for lunch-boxes or laptops, you can find exactly the one you’re looking for — and easily connect with a retailer who sells it.

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Retailers, reach people when they want to buy what you sell
If you're a business, you can use Google Shopping campaigns to promote the products you sell, boost traffic to your website or local store, and find better qualified leads by putting product images, price, and business name in front of people searching on Google. Like search ads, you only pay when people click through to your website. Instead of targeting based on keywords, however, these ads are targeted based on the product data you provide. Learn more here.

Whether it’s back to school supplies or maybe you’re looking for a Valentine's Day gift, shopping ads can help you find what you’re looking for every time. Top marks for that!