Become a Smarter Marketer with Primer

Whether you’re a small business owner or a professional at a large company, connecting with customers can be a challenge. The opportunity to reach people in the moments that matter has never been greater, but to succeed, you must master a new set of tools, skills, and strategies. Keeping up can be tough for even the most experienced marketer.

At Google, we’re working hard to make sure everyone can keep up in today’s digital landscape. That’s why we’re happy to introduce Primer, a free mobile app filled with bite-sized lessons that help you put to work the latest and most useful marketing concepts. You can do Primer’s lessons on the go, whenever you have a few minutes free.  We think of it as an in-the-coffee-line guide to marketing.


Primer was inspired by the struggles my colleagues and I have faced while trying to learn new marketing topics during our busy daily schedules. The fact is, over 90% of adults don’t spend any time during the day educating themselves.1 So we wanted to build a tool that offers digital lessons that can be soaked up within five minutes – like when you’re on the morning train commute, waiting in line for coffee, or in between meetings.

Primer lessons are available offline so they can be done anywhere. And each lesson is fun and jargon-free, covering topics like mobile site design, programmatic buying, content marketing, and search advertising. In short, you’ll learn real skills you can use today.

Whether you’re looking to grow your business, advance your career, or simply build your professional aptitude, Primer presents you with fresh knowledge to become a smarter marketer. Download it now on iPhone and Android or visit us at  

Posted by Bethany Poole, Group Marketing Manager, Google

1Data for adults over 25 from the BLS’s American Time Use Survey.