Android Developer Story: Wallapop improves user conversions with store listing experiments on Google Play
Posted by Lily Sheringham, Developer Marketing, Google Play
is a mobile app developer based in Barcelona, Spain. The app provides a platform
to users for selling and buying things to others nearby in a virtual flea market
by using geolocalization. Wallapop now has over 70% of their user base on
Watch Agus Gomez, Co-Founder & CEO, and Marta Gui, Growth Hacking Manager,
explain how using store listing experiments has increased their conversion rate
by 17%, and has allowed them to optimize organic installs.