Posted by Laura Della Torre, Google Play team
We've been in San Francisco talking with the team from The Hunt — a style and product sharing community. They've recently lifted the rate at which Android users start hunts to 20 percent after successfully implementing material design in the app, which is a 30 percent improvement over other platforms. As The Hunt’s Product Designer Jenny Davis puts it, “it felt like having a team of design experts on hand,” which lets them focus on what matters to the Android user.
But as we find out, that's not the whole story. Beta testing — managed from the Google Play Developer Console — also allowed them to iterate design and features daily. Based on feedback, they introduced the floating action button, which helped boost new hunts and helpful responses from the community. This speed and freedom is something the team thought possible only with their mobile website, until they started working with the Android tools.
Watch the video to discover more about how design and rapid iteration has been key to building a strong community.
Learn about using the tools that have helped improve user engagement for The Hunt:
- Material design — learn more about material design and how it helps you create beautiful, engaging apps.
- Beta testing — discover how to easily deliver test versions of your app to users for feedback before release.