Posted by Leticia Lago, Google Play team
For Jelly Button Games, understanding users is the key to creating and maintaining a successful game, particularly when growth relies on moving into overseas markets. The team makes extensive use of Google Analytics and Google BigQuery to analyze more than 3 billion events each month. By using this data, Jelly Button can pinpoint exactly where, when, and why people play their highly-rated game, Pirate Kings. Feeding this information back into development has driven active daily users up 1500 percent in just five months.
We caught up with Mor Shani, Moti Novo, and Ron Rejwan — some of the co-founders — in Tel Aviv, Israel, to discover how they created an international hit and keep it growing.
Learn about Google Analytics and taking your game to an international audience:
- Analyze — discover the power of data from the Google Play Developer Console and Google Analytics.
- Query — find out how Google BigQuery can help you extract the essential information you need from millions or billions of data points.
- Localize — guide the localization of your app with best practices and tools.