AdWords Express was created in 2011 to make advertising on Google accessible to businesses owners without advanced online advertising skills or the resources to hire an expert. AdWords Express has since expanded and, as of this month, is available in 14 new countries and 10 new languages. This expansion follows a recent launch that allows your business to prioritize ad goals, whether those are customer calls, visits to your store, or actions to your website.
Gourmet treats become a local hit in Ukraine with AdWords Express
Earlier this year, Daryna Pletnyova was looking for a fruit bouquet for her father’s birthday but couldn’t find a local shop in Kiev that could make one. After buying the supplies and arranging her own fruit bouquet, she decided she loved arranging so much that she started Tasty Bouquets, which makes custom bouquets out of gourmet treats, like sausage.
Daryna heard about AdWords Express at a small business event and decided to give it a try. She had used online advertising tools before but found they didn’t drive actual sales. “With AdWords Express though, I only spent 15 to 20 minutes setting up three ads,” says Daryna, “and I got my first calls from customers the next day.”
Advertisers like Daryna are getting results based on their advertising goal. Since Daryna’s goal is to receive calls, AdWords Express optimizes her ads to deliver more calls, not just clicks. “Now my phone is always ringing, and I’m selling 2-3 bouquets every day,” she says.
Daryna used Google’s free website builder to create a landing page for her ads
The web isn’t just a place for businesses with big budgets or advertising expertise. With AdWords Express now available in 42 countries and 41 languages, we’re excited to help more small businesses across the world reach new customers online.
You can start advertising on Google today by signing up here.
