A New Way To Discover Up-And-Coming YouTube Creators

More great videos are uploaded to YouTube today than ever before. New formats are being created and new stars and artists are being born every moment. With more than 1,000 creators crossing the 1,000 subscriber threshold every single day, new talent is constantly emerging. We want to celebrate these up-and-coming creators and help them build a bigger audience.

Starting today, we’ll highlight creators who are “On The Rise” in a new section of our Trending Tab in the Australia. Each week, one creator will be highlighted and featured for a full day on Trending with the following badge: Creator on the Rise.

Today we’re kicking off by celebrating rising comedy Creator Christian Hull, who started making hilarious on-the-money parody videos 3 years ago, quickly amassing a strong following of 19,000 fans on his channel. Our favourite is his take on the (often tedious) world of retail.

Any creator with over 1,000 subscribers is eligible to be featured. On The Rise creators will be highlighted based on a bunch of factors including viewcount, watchtime and subscriber growth. Our team is also involved in the process to help select which eligible creators will be featured.

One creator will be highlighted each week; we’ll let them know when they are featured so they can share the moment with their fans, old and new! We hope this will help the world discover inspirational new creators.

Posted by Daniel Stephenson, Content Partnerships Manager, YouTube Australia & New Zealand