In May, we launched the ability to update your attribution model in AdWords. It’s an update that can help you go beyond last-click measurement, the default in AdWords, and understand your customer’s journey on a much deeper level. As of today, this change has been rolled out to all AdWords accounts.
We’ve published a new guide to help you understand attribution and make the right decisions for your account. This resource offers best practices about what you need to do to go beyond last-click, covering topics such as:
- Determining if going beyond the last-click is something that you need to do
- Choosing a model that fits with your needs
- Acting on attribution
- Evolving your approach to attribution as measurement gets better
By going beyond last-click attribution for your Search ads in AdWords, you can understand your customer journey and make changes to improve your campaigns. Users take a while to make decisions; by changing your approach to attribution you can identify how your advertising affects people across all of their crucial, decision-making moments.
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