Don't miss out on your chance to bring marketing theory to life through a practical hands-on learning experience. Register for the Google Online Marketing Challenge (GOMC) today! Professor registration closes on March 22, 2017. Student registration closes on April 5 — but all students must register under a verified professor. Read on to learn more about GOMC.
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| 2016 GOMC Winners Visiting Google |
If this is your first time hearing about the Google Online Marketing Challenge? Or you would like to participate and just don’t know where to start? Check out the below questions and answers:
What is the Google Online Marketing Challenge (GOMC)?
GOMC is an annual global online marketing competition for students from higher education institutions around the world. Google provides student teams with a $250 Google AdWords budget to develop and run an online advertising campaign for a real business or nonprofit organization of their choice. An independent Academic Panel, along with AdWords experts at Google, review the campaigns and select winning teams based on the success of their campaigns and the quality of their competition reports.
For more information about GOMC and what is new to the competition this year, check out our 2017 GOMC Launch Announcement.
What is required from a professor to participate in the GOMC?
A professor, faculty member, lecturer or instructor currently employed at a higher education institute can register for the GOMC. In order for students to participate in the GOMC, they must register under a verified professor, but from there, the professor’s level of involvement is up to them. Some professors teach a marketing course focused on GOMC or incorporate it into a subsection of a more all encompassing business/marketing/communications course, while others sponsor students in the GOMC outside of the classroom as an extracurricular activity.
Check out the program Terms and Conditions and answers to frequently asked questions, as well as this Guide to the Google Online Marketing Challenge for a breakdown and timeline of each stage of the competition and tips for getting started!
What do students get out of participating in the GOMC?
The Google Online marketing Challenge provides students with the opportunity to:
- Gain relevant and valuable skills through a practical hands-on learning experience.
- Build a true relationship with a client and make a real-life impact in their community.
- Gain exposure to the digital marketing landscape using real money on a live advertising platform.
- Become AdWords Certified and put their skills to the test, showcasing their AdWords knowledge and experience to potential employers.
- Win awesome prizes like a trip to the Google!
Hear from two GOMC alumni about their experiences and how they used their skill set developed throughout the program to land jobs at Google.
For more information on the competition, please visit google.com/onlinechallenge and add our Google+ Page to your circles (google.com/+googleonlinemarketingchallenge) to receive regular competition updates and reminders.
Take learning to the next level with the Google Online Marketing Challenge and register today!