Announcing user list management and enhanced audience ingestion for the Data Manager API

We're excited to announce the release of v1.5 of the Data Manager API, delivering a more comprehensive platform for data management. This update introduces powerful new capabilities for managing user lists alongside expanded options for audience member ingestion.

End to end user list management

The UserListService now allows you to oversee the lifecycle of your user lists entirely through the Data Manager API. It provides core resource management operations such as create, retrieve, update, and delete methods for UserLists, enabling full control over your audience management workflows.

Partner links

The introduction of the PartnerLinkService provides a secure way to manage connections between advertiser and data partner accounts across Google Ads and Display & Video 360.

Expanded audience member identifiers

The Data Manager API now supports additional user identifiers for audience ingestion. You can now upload User IDs, which can be used for Customer Match in Google Ads.

We’ve also integrated status reporting specific to User ID when you retrieve diagnostics for your ingestion requests. These updates make it easier to monitor User ID ingestion and quickly identify any issues.

Get started

If you have questions or need help, contact us through the support page.

If you’re interested in becoming a data partner, please fill out the Partner Interest Form.

- Lindsey Volta, on behalf of the Data Manager API Team

Forecast data in Connected Sheets using BigQuery ML and TimesFM

We are introducing a new capability in Connected Sheets for BigQuery that allows users to generate data forecasts directly within Google Sheets using the power of BigQuery ML (BQML) and Google’s state-of-the-art TimesFM model. Users can now predict future sales, demand volume, or other key business metrics without needing to write SQL, use Python, or customize and train their own models.

This feature is designed for simplicity and speed. TimesFM’s powerful foundation model is pre-trained on billions of data points from real-world datasets, enabling business users to generate sophisticated predictions on their data immediately without the complex, time-consuming training pipelines typically associated with machine learning.

Key features include:

  • Simple configuration: Forecasts can be created from any existing BigQuery dataset or custom query using a user-friendly configuration pane in the Sheets UIl.
  • Customizable parameters: Users can adjust forecast parameters, such as the prediction horizon for how far into the future the user wants to predict and confidence intervals, or use our default options to get started.
  • Granular analysis: The feature supports breakouts by any given data dimension, allowing users to run multiple time series forecasts simultaneously (e.g., forecasting sales broken down by region or product category).
  • Visual insights: For single time series forecasts, Sheets automatically generates a helpful chart visualizing the forecast alongside historical data.

Getting started 

  • Admins: There is no admin control for this feature. 
  • End users: Create a Connected Sheet. On the Preview view, click on “Advanced Analytics” and then “Create a Forecast”. 

Rollout pace

Availability

  • Available to all Google Workspace customers and users with personal Google accounts 

Get ready for Google I/O May 19-20

Posted by The Google I/O Team


Google I/O returns May 19–20

Google I/O is back! Join us online as we share our latest AI breakthroughs and updates in products across the company, from Gemini to Android, Chrome, Cloud, and more.

Tune in to learn about agentic coding and the latest Gemini model updates. The event will feature keynote addresses from Google leaders, forward-looking panel discussions, and product demos designed to showcase the next frontier of technology.

Register now and tune in live

Visit io.google and register to receive updates about Google I/O. Kicking off May 19 at 10am PT, this year we’ll be livestreaming keynotes, demos, and more sessions across two days. We’ll also be bringing back the popular Dialogues sessions featuring big thinkers and bold leaders discussing how AI is shaping our future.

Improvements to local administrative access controls on Windows devices

We are updating the administrative privileges setting for Windows device management to give administrators more control over how local administrative access is handled on Windows 10 and Windows 11 devices, managed by Google Endpoint Management.

This update simplifies settings and provides greater flexibility for organizations that need to preserve local admin access while managing specific users via Google Workspace. Previously, managing local administrative access used a "Replace" behavior, which removed any existing members from the local administrators group before adding the newly requested ones.

Getting started

Rollout pace

Availability

  • Business Plus
  • Enterprise Standard and Plus
  • Enterprise Essentials and Enterprise Essentials Plus
  • Frontline Starter, Standard, and Plus
  • Cloud Identity Premium
  • Education Standard and Plus
  • Endpoint Education add-on

Resources