Announcing the Google Mobile Ads Next-Gen SDK for Android

We are announcing the Google Mobile Ads (GMA) Next-Gen SDK for Android, a significant rewrite of the Google Mobile Ads SDK that prioritizes speed, stability, and an improved developer experience. See the developer guides to get started today (AdMob | Ad Manager).

Currently available in Open Beta, the GMA Next-Gen SDK is scheduled for General Availability (GA) in July 2026. We encourage you to explore the new SDK and its potential benefits for your applications.

Advantages of the GMA Next-Gen SDK

  • Improved Performance: Benefit from notable reductions in ad request latency. The new Google Mobile Ads SDK offers up to 27% faster ad request latency for banner ads than our previous version1. The new SDK also features background initialization to minimize impact on application startup times.
  • Reduced Application Size: The new Google Mobile Ads SDK file size is up to 17% smaller than our previous version2.
  • Modern Language Support: Developed in Kotlin, the SDK provides idiomatic APIs for developers working in both Kotlin and Java.
  • Faster Release Cycles: The GMA Next-Gen SDK benefits from a more frequent and regular release schedule, providing quicker access to new features and bug fixes.
  • Comprehensive Feature Support: Continues to use all existing Google Mobile Ads formats and features within your applications.

Early adoption successes

Publishers participating in the beta program have reported positive outcomes compared to the previous SDK:

  • 50% increase in Average Revenue Per User (ARPU).
  • 91.5% uplift in Average Revenue Per Daily Active User (ARPDAU).
  • 1/3 reduction in ANR rate and a 50% reduction in slow cold starts.
  • 16% increase in fill rate.

Further details on these outcomes can be found in the GMA Next-Gen SDK success stories.

Live events

The following upcoming live events are encouraged for those interested in the GMA Next-Gen SDK:

  • Introductory webinar: An overview focused on the advantages of the GMA Next-Gen SDK and best practices for implementation.
    • EMEA/APAC session: Live webinar broadcasted on February 19th. (Register)
    • AMER session: Live viewing of recording on February 24th. (Register)
    • February 26th - Discord technical overview session: A technical introduction of the GMA Next-Gen SDK specifically for developers. Register (Accept Invite)
    • March 4th - Discord banner migration live coding session: A practical demonstration of migrating banner ads from the previous SDK to the GMA Next-Gen SDK. Register (Accept Invite)
    • March 11th - Migration hackathon: AI-Based migration to the GMA Next-Gen SDK with a dedicated MCP server and vibe coding. If interested, please reach out to your Google account manager.

Implementation resources

Get started with these Next-Gen SDK resources:

  1. Integration guide: The latest version and setup instructions are available in our GMA Next-Gen SDK Get Started guide (AdMob | Ad Manager).
  2. Migration guide: Instructions to migrate to the GMA-Next Gen SDK (AdMob | Ad Manager).
  3. Developer samples: Example applications demonstrating SDK usage are available in our GitHub repository.
  4. Introduction video: For an overview of the SDK's benefits, please watch our introductory video.

We invite you to integrate the Google Mobile Ads Next-Gen SDK and discover the performance and stability enhancements it can bring to your Android applications.

If you have any questions or need additional help, please join the GMA Next-Gen SDK channel to share your thoughts and get in contact with the team.

 - Justin Malandruccolo, Mobile Ads Developer Relations

1 Google Internal Data, Latency Measurement for Banner Ads, Google Mobile Ads SDK vs. New Google Mobile Ads SDK, August 21, 2025 to September 3, 2025.

2 Google Internal Data, Increase to app file size when adding the SDK, Google Mobile Ads SDK vs. new Google Mobile Ads SDK, September 29, 2025.

All Google Forms will now have granular controls over who can respond

Last year, we announced that form creators can upgrade their existing forms to have granular controls over who can respond to those forms via sharing settings.  Specifically, form creators can limit response access to specific users, groups, or target audiences, similar to how file owners can restrict the sharing of Google Docs, Sheets, Slides or Sites files in Drive. 

We’re excited to announce that we will now automatically upgrade all existing forms to have granular controls over who can respond. When forms are upgraded, all users who could previously respond to the form will continue to be able to respond. Once the upgrade is complete, form creators can make changes to who can respond using the new granular controls, if desired. The form will remain available to receive new responses while  it is being upgraded.


Form creators can control who can respond to existing forms by sharing to specific users or groups

Getting started

  • Admins:  There is no admin control for this feature.
  • End users: Form creators can share their forms with specific individuals or groups. Visit Help Center to learn more.

Rollout pace

Availability

  • Available to all Google Workspace customers, Workspace Individual subscribers, and users with personal Google accounts

Chrome Dev for Desktop Update

The Dev channel has been updated to 146.0.7655.3 for Windows, Mac and Linux.

A partial list of changes is available in the Git log. Interested in switching release channels? Find out how. If you find a new issue, please let us know by filing a bug. The community help forum is also a great place to reach out for help or learn about common issues.

Chrome Release Team
Google Chrome

Record audio, video, and screencasts directly in Google Classroom

Starting today, we're bringing audio, video, and screencast recording functionality to Google Classroom. This new functionality is designed to help transform teaching and learning through multimodality, improving communication, intake, and retention for learners.

Now, teachers and students (when permitted) will see a record button where they can initiate, record, and post audio, video, or screencasts without ever leaving Classroom.

This new recording feature will be available in several key areas:

  • Private comments: Teachers can provide personalized, faster, and friendlier feedback to students on their submissions. For example, teachers helping students with language acquisition can share pronunciation and fluency feedback, and educators of technical subjects can walk students through complex material line-by-line using their voice and screen.
  • Announcements and posts: Teachers can record audio and/or video announcements to improve engagement and connection with students. Students can also use this recording option for announcements if allowed by the teacher's controls.
  • Assignments: Teachers can record instructions for assignments, quiz assignments, materials, and questions, boosting clarity through multimodal instruction. This helps provide a pathway for every student to access instructions and content.
  • Submissions: Students can record and submit multimodal responses to assignments, quiz assignments, and questions. This allows students to show what they know in multiple and accessible ways, which can help close learning gaps and check student understanding in new ways.
This update integrates audio, video, and screencast recording directly into Classroom workflows. 

For teachers, this feature can help solve pain points like the time-consuming task of typing up feedback and a lack of personalization in typed messages, allowing them to leave feedback that is faster and more impactful. For students, it can help improve the comprehension and digestibility of feedback and helps them feel more connected and motivated. Ultimately, audio, video, and screen recording in Classroom enhances communication for real improvements to teaching and learning.

Getting started

  • Admins: There is no admin control for this feature.
  • End users: Students must have permission to post in Google Classroom in order to use this feature for announcements and posts. Visit the Help Center to learn more. Teachers and students will be able to initiate audio, video, and screencast recording in Google Classroom on web only.

Rollout pace

Availability

  • Google Workspace Education Plus and the Teaching and Learning add-on

Accelerating your insights with faster, smarter monetization data and recommendations

Posted by Phalene Gowling, Product Manager, Google Play

To build a thriving business on Google Play, you need more than just data  – you need a clear path to action. Today, we’re announcing a suite of upgrades to the Google Play Console and beyond, giving you greater visibility into your financial performance and specific, data-backed steps to improve it.

From new, actionable recommendations to more granular sales reporting, here’s how we’re helping you maximize your ROI.

New: Monetization insights and recommendations
Launch Status: Rolling out today

The Monetize with Play overview page is designed to be your ultimate command center. Today, we are upgrading it with a new dynamic insights section designed to give you a clearer view of your revenue drivers.


This new insights carousel highlights the visible and invisible value Google Play delivers to your bottom line – including recovered revenue. Alongside these insights, you can now track these critical signals alongside your core performance metrics:

  • Optimize conversion: Track your new Cart Conversion Rate.

  • Reduce churn: Track cancelled subscriptions over time.

  • Optimize pricing: Monitor your Average Revenue Per Paying User (ARPPU).

  • Increase buyer reach: Analyze how much of your engaged audience convert to buyers.

But we aren’t just showing you the data – we’re helping you act on it. Starting today, Play Console will surface customized, actionable recommendations. If there are relevant opportunities – for example, a high churn rate – we will suggest specific, high-impact steps to help you reach your next monetization goal. Recommendations include effort levels and estimated ROI (where available), helping you prioritize your roadmap based on actual business value. Learn more.



Granular visibility: Sales Channel reporting
Launch Status: Recently launched

We recently rolled out new Sales Channel data in your financial reporting. This allows you to attribute revenue to specific surfaces - including your app, the Play Store, and platforms like Google Play Games on PC. 

For native-PC game developers and media & entertainment subscription businesses alike, this granularity allows you to calculate the precise ROI of your cross-platform investments and understand exactly which channels are driving your growth. Learn more.



Operational efficiency: The Orders API
Launch Status: Available now

The Orders API provides programmatic access to one-time and recurring order transaction details. If you haven't integrated it yet, this API allows you to ingest real-time data directly into your internal dashboards for faster reconciliation and improved customer support.

Feedback so far has been overwhelmingly positive:
Level Infinite (Tencent) says the API  “works so well that we want every app to use it."

Continuous improvements towards objective-led reporting 

You’ve told us that the biggest challenge isn't just accessing data, but connecting the dots across different metrics to see the full picture. We’re enhancing reporting that goes beyond data dumps to provide straightforward, actionable insights that help you reach business objectives faster.

Our goal is to create a more cohesive product experience centered around your objectives. By shifting from static reporting to dynamic, goal-orientated tools, we’re making it easier to track and optimize for revenue, conversion rates, and churn. These updates are just the beginning of a transformation designed to help you turn data into measurable growth.

Introducing Channel-Level Reporting for Performance Max campaigns

Following yesterday's launch of Google Ads API v23, we are excited to share more details about one of the most highly requested features: Channel-level reporting for Performance Max campaigns.

This update provides developers and advertisers with unprecedented transparency into where their Performance Max ads are serving, allowing for deeper optimization and more granular performance insights.

Greater transparency with channel breakdowns

Starting with v23, you can now retrieve performance data broken down by channel—such as Google Search, Search Partners, GMail, YouTube, Display, Discover, and Maps. This functionality is available at the campaign, asset group and asset level, allowing you to see how specific creative assets are performing across different environments.

In previous versions of the API, using the ad_network_type segment for Performance Max campaigns typically returned a MIXED enum value. With the release of v23, the API will now return the specific channel breakdowns.

Note for developers: This is a significant change in behavior. When you upgrade your queries to v23, you will begin to see more detailed results than in previous versions. Please ensure your reporting systems are prepared to handle these specific enum values instead of the generic MIXED result.

Additional segments to consider

While the channel breakdown is new to v23, it works in tandem with powerful segmentation fields introduced in v22: ad_using_product_data and ad_using_video.

  • ad_using_product_data: Use this segment to distinguish performance between ads that utilize your Merchant Center product feed versus those that do not.
  • ad_using_video: This segment allows you to isolate performance data for ad impressions that included a video component.

By combining these segments with the new v23 channel reporting, you can now gain highly specific insights, such as understanding the conversion value of video-based ads specifically on the YouTube channel versus the Display Network. Or if you’re a retailer, use the ad_using_product_data segment to see data for Shopping ads for Search, Dynamic Remarketing ads for Display and video ads that showcase your products on YouTube.

Implementation details

To get started with these new reporting capabilities, you should update your client libraries to v23. You can find detailed technical documentation and example queries in our PMax reporting guides.

Important notes:

  • Performance reports will only return channel-level data for dates on or after June 1, 2025.
  • While channel reporting is available at the campaign, asset group, and asset levels via the API, reporting at the asset group level is exclusive to the API and will not be available in the Google Ads web interface.

If you have any questions or want to discuss this post, please reach out to Google Ads API support or start a discussion on our “Google Advertising and Measurement Community” Discord server.

 - Sarah Pollack, Google Ads API Team