The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding the exact data you need can take more time than you'd like. Today, we're excited to announce an experimental feature in the Performance report designed to reduce the effort it takes for you to select, filter, and compare your data: AI-powered configuration.

We're happy to announce we're providing an additional tool to analyze the performance of your website by query type in the Search Console Performance Report: the branded queries filter. This new feature is designed to help analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries.

Following the Query groups launch last month, we're happy to announce we're providing an additional tool to analyze the performance of your website by query type in the Search Console Performance Report: the branded queries filter. This new feature is designed to help analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries.

We're always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That's why we're happy to announce a new feature within the Search Console performance reports: Custom annotations. This feature is designed to empower you to add your own contextual notes directly to your performance charts. Think of it as a personal notebook for your Search data.