What is changing?
On August 31, 2026, we are aligning Shopping campaigns with Performance Max for Retail campaigns by enabling Local Inventory Ads (LIA) by default. Previously, developers and advertisers had to explicitly set the enable_local field to true within a campaign's ShoppingSetting in order to serve products in their LIA feed.
With this change, the Campaign.ShoppingSetting.enable_local field will no longer have any effect on Shopping campaigns. The Google Ads API backend will automatically override this value to true for all Shopping campaigns, effectively turning on the "Local products" setting behind the scenes.
What you need to do
For v25.1 and future versions, you’ll need to update your code to avoid setting enable_local to false, otherwise you will see a ContextError.OPERATION_NOT_PERMITTED_FOR_CONTEXT error. For any versions prior to v25.1, no immediate code changes are required, and any requests to mutate the enable_local field for a Shopping campaign will treat the value as true.
If you previously relied on setting enable_local to false to prevent local offers from serving in specific Shopping campaigns, you should instead use the CampaignCriterionService to add a listing scope with product_channel set to ONLINE, or use the "Inventory filter" section in the campaign settings UI to filter out local inventory and silo budgets by channel (Online vs. Local).
Note that this change only applies to Shopping campaigns. The enable_local field will continue to function as before for other supported campaign types, such as Performance Max and Demand Gen.
If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.
