Why use custom avatars?
- Unique Branding: Build an exclusive look that represents your specific team or organization.
- Global Localization: Adjust appearance and background to fit specific regional locales.
- Tailored Imagery: Stylize outfits—such as a tuxedo—to match the specific tone of your video.
 |
Googler avatar |
 |
Astronaut avatar |
Complete Creative Control
- Guided Generation: Use a simple prompt or the guided form to create your initial avatar.
- Easy Refinement: Request specific tweaks like adding glasses, hats, or changing locations.
- Vocal Variety: Choose from seven available voices to seamlessly pair with your custom visuals.
 |
| Custom Avatar user experience |
Getting started
- Admins: There is no admin control for this feature.
- End users: Visit the Help Center to learn more about using avatars in Vids.
Note: Workspace customers will get promotional access to higher usage limits of avatars in Vids, allowing users to experiment with these features. Per-user usage limits will apply afterward; we’ll provide more information in a future update prior to any changes.
Rollout pace
- Rapid Release and Scheduled Release domains: Full rollout (1–3 days for feature visibility) starting on April 2, 2026.
Availability
- Business: Business Starter**, Standard, and Plus
- Enterprise: Enterprise Starter**, Standard, and Plus
- Education: Education Plus**
- Consumer: Google AI Pro and Ultra
- Other Editions: Essentials, Enterprise Essentials, and Enterprise Essentials Plus; Nonprofits**
- AI Add-ons: AI Ultra Access; AI Expanded Access; Google AI Pro for Education
- Other Add-ons: Teaching and Learning**
**For a limited time, at least through May 31, 2026, Business Starter, Enterprise Starter, Nonprofit, Education Plus, and Teaching and Learning add-on accounts can access generative AI features in Vids. Learn about Google Vids availability
Resources
- Google Help: Use AI avatars in Google Vids