Upcoming changes to DBM API reporting

The week of September 17, 2018, a number of DoubleClick Bid Manager API reporting dimensions and metrics will be renamed. This renaming will modify both API names and column header names in generated report files. These changes are being made to more closely align API field names with their UI counterparts after the recent launch of the Google Display & Video 360 brand. The changes are as follows:


Dimensions

Old API name Old column header New API name New column header
FILTER_ACTIVITY_ID
Conversion Pixel DCM ID
FILTER_FLOODLIGHT_ACTIVITY_ID
Floodlight Activity ID
FILTER_FLOODLIGHT_PIXEL_ID
Conversion Pixel ID
FILTER_DV360_ACTIVITY_ID
DV360 Activity ID
FILTER_MOBILE_DEVICE_MAKE
Mobile Make
FILTER_DEVICE_MAKE
Device Make
FILTER_MOBILE_DEVICE_MAKE_MODEL
Mobile Make and Model
FILTER_DEVICE_MODEL
Device Model
FILTER_MOBILE_DEVICE_TYPE
Device Type
FILTER_DEVICE_TYPE
Device Type


Metrics


Old API name Old column header New API name New column header
METRIC_POST_CLICK_DFA_REVENUE
DCM Post-Click Revenue
METRIC_CM_POST_CLICK_REVENUE
CM Post-Click Revenue
METRIC_POST_VIEW_DFA_REVENUE
DCM Post-View Revenue
METRIC_CM_POST_VIEW_REVENUE
CM Post-View Revenue
METRIC_PIXEL_LOADS
Pixel Load Count
METRIC_FLOODLIGHT_IMPRESSIONS
Floodlight Impressions

To allow users time to prepare for these changes, the new API names listed above will be made available the week of September 3, 2018. Both old and new API names will be supported until October 1, 2018, at which point the old API names will be disabled. Users are advised to use this transitional period to update workflows impacted by this change, to avoid an interruption in service.

If you have questions regarding these changes, please reach out to your Display & Video 360 account team.

 - , DBM API Team